Why Cups?

1. Cup Advertising is an intimate, non-intrusive and thoroughly personal experience.
2. It cannot be turned off, modified or deselected in preference for a different message.
3. It cannot be thrown away unopened , without being used and doesn't require a password, 'opt in' or additional payments or subscriptions.
4. Cups are positioned in high turnover cafes so your message is guaranteed to be seen repeatedly & absorbed. 5. Cup advertising can build brand awareness and generate response.
6. High impact, strategic positioning, market penetration and unprecedented way of reaching a highly mobile consumer audience.
7. Cups are often seen at Train Stations, Airports, Bus Shelters & Taxi Stands etc.
8. Branded Cups are also great for Product Launches, Special Events or Promotions.
9. Your message is highly visible right where people work, relax or play.
10. Cup Advertising can shape & influence final purchase behaviour.
11. Coffee drinkers are Loyal Brand Ambassadors.
12. Cup advertising drives sales.
13. Drinking coffee is very social and encourages conversation & engagement.
14. Branded Cups make a statement.
15. Cup Campaigns are highly targeted.
16. Business is very often conducted over a coffee.
17. Simple, Addictive & Effective.
18. Your message is held safely in the hands of your targeted audience
19. Your message is seen at least 3-4+ times per person over a campaign.